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Vioma Google-Tag-Manager-Events

Vioma Google-Tag-Manager-Events

Dez. 23, 2019

Google Tag Manager Event nach Modul

Buchungsstrecke und Gutscheine

Wann

Event

Parameters

GTM Tag

Wann

Event

Parameters

GTM Tag

Aufruf/Step Wechsel [1]

virtual_pageview

page, step, stepId, stepName [2]

vioma IBE - Google Analytics - Page Views

Änderung

checkout

ecommerce.checkout Objekt [3]

vioma IBE - Google Analytics - E-Commerce

Abschluss

transaction

ecommerce.purchase Objekt [4]

vioma IBE - Google Analytics - E-Commerce

Modul Pauschalenliste

Wann

Event

Parameters

GTM Tag

Wann

Event

Parameters

GTM Tag

Aufruf

virtual_pageview

page : 'vioma VRI: PackageList (vri_id [5] '

vioma IBE - Google Analytics - Page Views

Aufruf

product_impressions

ecommerce.impressions Objekt [6]

vioma IBE - Google Analytics - E-Commerce

Details

product_detail

ecommerce.detail Objekt [7]

vioma IBE - Google Analytics - E-Commerce

Modul Zimmerliste

Wann

Event

Parameters

GTM Tag

Wann

Event

Parameters

GTM Tag

Aufruf

virtual_pageview

page : 'vioma VRI: RoomTypeList (vri_id [5])'

vioma IBE - Google Analytics - Page Views

Aufruf

product_impressions

ecommerce.impressions Objekt [8]

vioma IBE - Google Analytics - E-Commerce

Details

product_detail

ecommerce.detail Objekt [9]

vioma IBE - Google Analytics - E-Commerce

Modul Programmliste

Wann

Event

Parameters

GTM Tag

Wann

Event

Parameters

GTM Tag

Aufruf

virtual_pageview

page : 'vioma VRI: ProgramList (vri_id [5])'

vioma IBE - Google Analytics - Page Views

Aufruf

product_impressions

ecommerce.impressions Objekt [10]

vioma IBE - Google Analytics - E-Commerce

Details

product_detail

ecommerce.detail Objekt [11]

vioma IBE - Google Analytics - E-Commerce

Modul Anfrageformular

Wann

Event

Parameters

GTM Tag

Wann

Event

Parameters

GTM Tag

Aufruf

virtual_pageview

page : 'vioma VRI: RequestForm (vri_id [5])'

vioma IBE - Google Analytics - Page Views

Aufruf

product_impressions

value, currency, transaction_id [12]

vioma IBE - Google Analytics - Event Leads [13]

Modul Restplatzbörse

Wann

Event

Parameters

GTM Tag

Wann

Event

Parameters

GTM Tag

Aufruf

virtual_pageview

page : 'vioma VRI: RoomPossibilities (vri_id [5])'

vioma IBE - Google Analytics - Page Views

Google Tag Manager Events nach Tag

 

Tag

Event

Parameter

Module

Tag

Event

Parameter

Module

vioma IBE - Google Analytics - Page Views

virtual_pageview

page

Pauschalenliste, Zimmerliste, Programmliste, Anfrageformular, Restplatzbörse

vioma IBE - Google Analytics - Page Views

virtual_pageview

page step, stepId, stepName [2])

Buchungsstrecke und Gutscheine

vioma IBE - Google Analytics - Event Leads

generate_lead

value, currency, transaction_id [12]

Anfrageformular

vioma IBE - Google Analytics - E-Commerce

product_impressions, product_detail

ecommerce.impressions, ecommerce.detail

Pauschalenliste, Zimmerliste, Programmliste

vioma IBE - Google Analytics - E-Commerce

checkout, transaction

ecommerce.checkout, ecommerce.purchase

IBE und Gutscheine

Fußnoten

  1. Betrifft vom User gesteuerte und automatische Step-Wechsel

  2. Es wird nur "page" im zugewiesenen GTM Tag weitergereicht, anbei eine Liste mit möglichen Werten:

    • Für Buchungen

      • vioma IBE: Hotelauswahl

      • vioma IBE: Calendar

      • vioma IBE: Roomtypes

      • vioma IBE: Programs

      • vioma IBE: Insurance

      • vioma IBE: Personal Data

      • vioma IBE: Summary

      • vioma IBE: Finish Booking

      • vioma IBE: Finish Request

    • Für Gutscheine

      • vioma IBE: Gutschein

      • vioma IBE: Personal Data

      • vioma IBE: Summary

      • vioma IBE: Finish Voucher


  3. Beinhaltet alle bis jetzt ausgewählten Produkte in "products" und den Step in"actionField", z.B.

    ecommerce: { checkout: { actionField: { step: 4, option: 'Personal Data', action: 'checkout' }, products: [ { id: 'hrt_1234', name: 'hrt_1234', category: 'hrt', variant: 'hpt_123', price: '200' quantity: 1 }, { id: 'hp_1234', name: 'hp_1234', category: 'hp', variant: '', price: '50' quantity: 1 } ] }, currency: 'EUR' }

  4. "ecommerce.purchase"- Beispiel:

    // Für Buchungen ecommerce: { purchase: { actionField: { id: 'cst_booking_id:123', affiliation: 'vioma IBE Book', revenue: '250', action: 'purchase' }, products: [ { id: 'hrt_1234', name: 'hrt_1234', category: 'hrt', variant: 'hpt_123', price: '200' quantity: 1 }, { id: 'hp_1234', name: 'hp_1234', category: 'hp', variant: '', price: '50' quantity: 1 } ] }, currency: 'EUR' } // Für Gutscheine ecommerce: { purchase: { actionField: { id: 'cst_booking_id:123', affiliation: 'vioma IBE Vouchers', revenue: '140', action: 'purchase' }, products: [ { id: 'hpa4_1234', name: 'hpa4_1234', category: 'hpa4', variant: '', price: '140' quantity: 1 } ] }, currency: 'EUR' }

  5. vri_id: Integration ID

  6. "ecommerce.impressions"- Beispiel Pauschalenliste:

    ecommerce: { impressions: [ { name: 'Pauschalen Name', id: 'hpa_1234', category: 'hpa', list: 'vioma VRI: PackageList (123)' }, { name: 'Pauschalen Name', id: 'hpa_1234', category: 'hpa', list: 'vioma VRI: PackageList (123)' } ] }

  7. "ecommerce.impressions"- Beispiel Pauschalenliste:

    ecommerce: { detail: { actionField: { list: 'vioma VRI: PackageList (123)', action: 'detail' } products: [ { name: 'Pauschalen Name', id: 'hpa_1234', category: 'hpa' } ] } }

  8. "ecommerce.impressions"- Beispiel Zimmerliste:

    ecommerce: { impressions: [ { name: 'Zimmer Name', id: 'hrt_1234', category: 'hrt', list: 'vioma VRI: RoomTypeList (123)' }, { name: 'Zimmer Name', id: 'hrt_1234', category: 'hrt', list: 'vioma VRI: RoomTypeList (123)' } ] }

  9. "ecommerce.details"-Beispiel Zimmerliste:

    ecommerce: { detail: { actionField: { list: 'vioma VRI: RoomTypeList (123)', action: 'detail' } products: [ { name: 'Zimmer Name', id: 'hrt_1234', category: 'hrt' } ] } }

  10. "ecommerce.impressions"- Beispiel Programmliste:

    ecommerce: { impressions: [ { name: 'Programm Name', id: 'hp_1234', category: 'hp', list: 'vioma VRI: ProgramList (123)' }, { name: 'Programm Name', id: 'hp_1234', category: 'hp', list: 'vioma VRI: ProgramList (123)' } ] }

  11. "ecommerce.details"- Beispiel Programmliste:

    ecommerce: { detail: { actionField: { list: 'vioma VRI: ProgramList (123)', action: 'detail' } products: [ { name: 'Programm Name', id: 'hp_1234', category: 'hp' } ] } }

  12. "transaction_id" : Zugewiesene Clearingstation ID der gespeicherten Anfrage.

  13. Die übergebenen Parameter können im GTM-Tag angepasst werden.

Inhalt