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Google Tag Manager Event nach Modul

Buchungsstrecke und Gutscheine

WannEventParametersGTM Tag
Aufruf/Step Wechsel [1]virtual_pageviewpage, step, stepId, stepName [2]vioma IBE - Google Analytics - Page Views
Änderungcheckoutecommerce.checkout Objekt [3]vioma IBE - Google Analytics - E-Commerce
Abschlusstransactionecommerce.purchase Objekt [4]vioma IBE - Google Analytics - E-Commerce

Modul Pauschalenliste

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: PackageList (vri_id [5] 'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsecommerce.impressions Objekt [6]vioma IBE - Google Analytics - E-Commerce
Detailsproduct_detailecommerce.detail Objekt [7]vioma IBE - Google Analytics - E-Commerce

Modul Zimmerliste

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: RoomTypeList (vri_id [5])'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsecommerce.impressions Objekt [8]vioma IBE - Google Analytics - E-Commerce
Detailsproduct_detailecommerce.detail Objekt [9]vioma IBE - Google Analytics - E-Commerce

Modul Programmliste

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: ProgramList (vri_id [5])'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsecommerce.impressions Objekt [10]vioma IBE - Google Analytics - E-Commerce
Detailsproduct_detailecommerce.detail Objekt [11]vioma IBE - Google Analytics - E-Commerce

Modul Anfrageformular

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: RequestForm (vri_id [5])'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsvalue, currency, transaction_id [12]vioma IBE - Google Analytics - Event Leads [13]

Modul Restplatzbörse

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: RoomPossibilities (vri_id [5])'vioma IBE - Google Analytics - Page Views

Google Tag Manager Events nach Tag


TagEventParameterModule
vioma IBE - Google Analytics - Page Viewsvirtual_pageviewpagePauschalenliste, Zimmerliste, Programmliste, Anfrageformular, Restplatzbörse
vioma IBE - Google Analytics - Page Viewsvirtual_pageviewpage step, stepId, stepName [2])Buchungsstrecke und Gutscheine
vioma IBE - Google Analytics - Event Leadsgenerate_leadvalue, currency, transaction_id [12]Anfrageformular
vioma IBE - Google Analytics - E-Commerceproduct_impressions, product_detailecommerce.impressions, ecommerce.detailPauschalenliste, Zimmerliste, Programmliste
vioma IBE - Google Analytics - E-Commercecheckout, transactionecommerce.checkout, ecommerce.purchaseIBE und Gutscheine

Fußnoten

  1. Betrifft vom User gesteuerte und automatische Step-Wechsel

  2. Es wird nur "page" im zugewiesenen GTM Tag weitergereicht, anbei eine Liste mit möglichen Werten:
    • Für Buchungen
      • vioma IBE: Calendar
      • vioma IBE: Roomtypes
      • vioma IBE: Programs
      • vioma IBE: Insurance
      • vioma IBE: Personal Data
      • vioma IBE: Summary
      • vioma IBE: Finish Booking
      • vioma IBE: Finish Request
    • Für Gutscheine
      • vioma IBE: Gutschein
      • vioma IBE: Personal Data
      • vioma IBE: Summary
      • vioma IBE: Finish Voucher


  3. Beinhaltet alle bis jetzt ausgewählten Produkte in "products" und den Step in"actionField", z.B.

    ecommerce: {
  checkout: {
    actionField: {
      step: 4,
      option: 'Personal Data',
      action: 'checkout'
    },
    products: [
      {
        id: 'hrt_1234',
        name: 'hrt_1234',
        category: 'hrt',
        variant: 'hpt_123',
        price: '200'
        quantity: 1
      },
      {
        id: 'hp_1234',
        name: 'hp_1234',
        category: 'hp',
        variant: '',
        price: '50'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}

  4. "ecommerce.purchase"- Beispiel:

    // Für Buchungen
ecommerce: {
  purchase: {
    actionField: {
      id: 'cst_booking_id:123',
      affiliation: 'vioma IBE Book',
      revenue: '250',
      action: 'purchase'
    },
    products: [
      {
        id: 'hrt_1234',
        name: 'hrt_1234',
        category: 'hrt',
        variant: 'hpt_123',
        price: '200'
        quantity: 1
      },
      {
        id: 'hp_1234',
        name: 'hp_1234',
        category: 'hp',
        variant: '',
        price: '50'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}

// Für Gutscheine
ecommerce: {
  purchase: {
    actionField: {
      id: 'cst_booking_id:123',
      affiliation: 'vioma IBE Vouchers',
      revenue: '140',
      action: 'purchase'
    },
    products: [
      {
        id: 'hpa4_1234',
        name: 'hpa4_1234',
        category: 'hpa4',
        variant: '',
        price: '140'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}
  5. vri_id: Integration ID

  6. "ecommerce.impressions"- Beispiel Pauschalenliste:

    ecommerce: {
  impressions: [
    {
      name: 'Pauschalen Name',
      id: 'hpa_1234',
      category: 'hpa',
      list: 'vioma VRI: PackageList (123)'
    },
    {
      name: 'Pauschalen Name',
      id: 'hpa_1234',
      category: 'hpa',
      list: 'vioma VRI: PackageList (123)'
    }
  ]
}


  7. "ecommerce.impressions"- Beispiel Pauschalenliste:

    ecommerce: {
  detail: {
    actionField: {
      list: 'vioma VRI: PackageList (123)',
      action: 'detail'
    }
    products: [
      {
        name: 'Pauschalen Name',
        id: 'hpa_1234',
        category: 'hpa'
      }
    ]
  }
}

  8. "ecommerce.impressions"- Beispiel Zimmerliste:

    ecommerce: {
  impressions: [
    {
      name: 'Zimmer Name',
      id: 'hrt_1234',
      category: 'hrt',
      list: 'vioma VRI: RoomTypeList (123)'
    },
    {
      name: 'Zimmer Name',
      id: 'hrt_1234',
      category: 'hrt',
      list: 'vioma VRI: RoomTypeList (123)'
    }
  ]
}

  9. "ecommerce.details"-Beispiel Zimmerliste:

    ecommerce: {
  detail: {
    actionField: {
      list: 'vioma VRI: RoomTypeList (123)',
      action: 'detail'
    }
    products: [
      {
        name: 'Zimmer Name',
        id: 'hrt_1234',
        category: 'hrt'
      }
    ]
  }
}


  10. "ecommerce.impressions"- Beispiel Programmliste:

    ecommerce: {
  impressions: [
    {
      name: 'Programm Name',
      id: 'hp_1234',
      category: 'hp',
      list: 'vioma VRI: ProgramList (123)'
    },
    {
      name: 'Programm Name',
      id: 'hp_1234',
      category: 'hp',
      list: 'vioma VRI: ProgramList (123)'
    }
  ]
}


  11. "ecommerce.details"- Beispiel Programmliste:

    ecommerce: {
  detail: {
    actionField: {
      list: 'vioma VRI: ProgramList (123)',
      action: 'detail'
    }
    products: [
      {
        name: 'Programm Name',
        id: 'hp_1234',
        category: 'hp'
      }
    ]
  }
}
  12. "transaction_id" : Zugewiesene Clearingstation ID der gespeicherten Anfrage.
  13. Die übergebenen Parameter können im GTM-Tag angepasst werden.

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