Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 23 Next »

Google Tag Manager Event nach Modul


Buchungsstrecke und Gutscheine

WannEventParametersGTM Tag
Aufruf/Step Wechsel [1]virtual_pageviewpage, step, stepId, stepName [2]vioma IBE - Google Analytics - Page Views
Änderungcheckoutecommerce.checkout Objekt [3]vioma IBE - Google Analytics - E-Commerce
Abschlusstransactionecommerce.purchase Objekt [4]vioma IBE - Google Analytics - E-Commerce

Modul Pauschalenliste

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: PackageList (vri_id [5] 'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsecommerce.impressions Objekt [6]vioma IBE - Google Analytics - E-Commerce
Detailsproduct_detailecommerce.detail Objekt [7]vioma IBE - Google Analytics - E-Commerce

Modul Zimmerliste

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: RoomTypeList (vri_id [5])'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsecommerce.impressions Objekt [8]vioma IBE - Google Analytics - E-Commerce
Detailsproduct_detailecommerce.detail Objekt [9]vioma IBE - Google Analytics - E-Commerce

Modul Programmliste

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: ProgramList (vri_id [5])'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsecommerce.impressions Objekt [10]vioma IBE - Google Analytics - E-Commerce
Detailsproduct_detailecommerce.detail Objekt [11]vioma IBE - Google Analytics - E-Commerce

Modul Anfrageformular

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: RequestForm (vri_id [5])'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsvalue, currency, transaction_id [12]vioma IBE - Google Analytics - Event Leads [13]

Modul Restplatzbörse

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: RoomPossibilities (vri_id [5])'vioma IBE - Google Analytics - Page Views

Google Tag Manager Events nach Tag



TagEventParameterModule
vioma IBE - Google Analytics - Page Viewsvirtual_pageviewpagePauschalenliste, Zimmerliste, Programmliste, Anfrageformular, Restplatzbörse
vioma IBE - Google Analytics - Page Viewsvirtual_pageviewpage step, stepId, stepName [2])Buchungsstrecke und Gutscheine
vioma IBE - Google Analytics - Event Leadsgenerate_leadvalue, currency, transaction_id [12]Anfrageformular
vioma IBE - Google Analytics - E-Commerceproduct_impressions, product_detailecommerce.impressions, ecommerce.detailPauschalenliste, Zimmerliste, Programmliste
vioma IBE - Google Analytics - E-Commercecheckout, transactionecommerce.checkout, ecommerce.purchaseIBE und Gutscheine

Fußnoten

  1. Betrifft vom User gesteuerte und automatische Step-Wechsel

  2. Es wird nur "page" im zugewiesenen GTM Tag weitergereicht, anbei eine Liste mit möglichen Werten:
    • Für Buchungen
      • vioma IBE: Calendar
      • vioma IBE: Roomtypes
      • vioma IBE: Programs
      • vioma IBE: Insurance
      • vioma IBE: Personal Data
      • vioma IBE: Summary
      • vioma IBE: Finish Booking
      • vioma IBE: Finish Request
    • Für Gutscheine
      • vioma IBE: Gutschein
      • vioma IBE: Personal Data
      • vioma IBE: Summary
      • vioma IBE: Finish Voucher


  3. Beinhaltet alle bis jetzt ausgewählten Produkte in "products" und den Step in"actionField", z.B.

    ecommerce: {
      checkout: {
        actionField: {
          step: 4,
          option: 'Personal Data',
          action: 'checkout'
        },
        products: [
          {
            id: 'hrt_1234',
            name: 'hrt_1234',
            category: 'hrt',
            variant: 'hpt_123',
            price: '200'
            quantity: 1
          },
          {
            id: 'hp_1234',
            name: 'hp_1234',
            category: 'hp',
            variant: '',
            price: '50'
            quantity: 1
          }
        ]
      },
      currency: 'EUR'
    }
    
    
  4. "ecommerce.purchase"- Beispiel:

    // Für Buchungen
    ecommerce: {
      purchase: {
        actionField: {
          id: 'cst_booking_id:123',
          affiliation: 'vioma IBE Book',
          revenue: '250',
          action: 'purchase'
        },
        products: [
          {
            id: 'hrt_1234',
            name: 'hrt_1234',
            category: 'hrt',
            variant: 'hpt_123',
            price: '200'
            quantity: 1
          },
          {
            id: 'hp_1234',
            name: 'hp_1234',
            category: 'hp',
            variant: '',
            price: '50'
            quantity: 1
          }
        ]
      },
      currency: 'EUR'
    }
    
    // Für Gutscheine
    ecommerce: {
      purchase: {
        actionField: {
          id: 'cst_booking_id:123',
          affiliation: 'vioma IBE Vouchers',
          revenue: '140',
          action: 'purchase'
        },
        products: [
          {
            id: 'hpa4_1234',
            name: 'hpa4_1234',
            category: 'hpa4',
            variant: '',
            price: '140'
            quantity: 1
          }
        ]
      },
      currency: 'EUR'
    }
  5. vri_id: Integration ID

  6. "ecommerce.impressions"- Beispiel Pauschalenliste:

    ecommerce: {
      impressions: [
        {
          name: 'Pauschalen Name',
          id: 'hpa_1234',
          category: 'hpa',
          list: 'vioma VRI: PackageList (123)'
        },
        {
          name: 'Pauschalen Name',
          id: 'hpa_1234',
          category: 'hpa',
          list: 'vioma VRI: PackageList (123)'
        }
      ]
    }


  7. "ecommerce.impressions"- Beispiel Pauschalenliste:

    ecommerce: {
      detail: {
        actionField: {
          list: 'vioma VRI: PackageList (123)',
          action: 'detail'
        }
        products: [
          {
            name: 'Pauschalen Name',
            id: 'hpa_1234',
            category: 'hpa'
          }
        ]
      }
    }
  8. "ecommerce.impressions"- Beispiel Zimmerliste:

    ecommerce: {
      impressions: [
        {
          name: 'Zimmer Name',
          id: 'hrt_1234',
          category: 'hrt',
          list: 'vioma VRI: RoomTypeList (123)'
        },
        {
          name: 'Zimmer Name',
          id: 'hrt_1234',
          category: 'hrt',
          list: 'vioma VRI: RoomTypeList (123)'
        }
      ]
    }
  9. "ecommerce.details"-Beispiel Zimmerliste:

    ecommerce: {
      detail: {
        actionField: {
          list: 'vioma VRI: RoomTypeList (123)',
          action: 'detail'
        }
        products: [
          {
            name: 'Zimmer Name',
            id: 'hrt_1234',
            category: 'hrt'
          }
        ]
      }
    }


  10. "ecommerce.impressions"- Beispiel Programmliste:

    ecommerce: {
      impressions: [
        {
          name: 'Programm Name',
          id: 'hp_1234',
          category: 'hp',
          list: 'vioma VRI: ProgramList (123)'
        },
        {
          name: 'Programm Name',
          id: 'hp_1234',
          category: 'hp',
          list: 'vioma VRI: ProgramList (123)'
        }
      ]
    }


  11. "ecommerce.details"- Beispiel Programmliste:

    ecommerce: {
      detail: {
        actionField: {
          list: 'vioma VRI: ProgramList (123)',
          action: 'detail'
        }
        products: [
          {
            name: 'Programm Name',
            id: 'hp_1234',
            category: 'hp'
          }
        ]
      }
    }

Inhalt

  • No labels