- Created by Roger Wesemann, last modified on Dec 20, 2019
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Google Tag Manager Event nach Modul
Buchungsstrecke und Gutscheine
Wann | Event | Parameters | GTM Tag |
---|---|---|---|
Aufruf/Step Wechsel [1] | virtual_pageview | page , step , stepId , stepName [2] | vioma IBE - Google Analytics - Page Views |
Änderung | checkout | ecommerce.checkout Objekt [3] | vioma IBE - Google Analytics - E-Commerce |
Abschluss | transaction | ecommerce.purchase Objekt [4] | vioma IBE - Google Analytics - E-Commerce |
Modul Pauschalenliste
Wann | Event | Parameters | GTM Tag |
---|---|---|---|
Aufruf | virtual_pageview | page : 'vioma VRI: PackageList (vri_id [5] ' | vioma IBE - Google Analytics - Page Views |
Aufruf | product_impressions | ecommerce.impressions Objekt [6] | vioma IBE - Google Analytics - E-Commerce |
Details | product_detail | ecommerce.detail Objekt [7] | vioma IBE - Google Analytics - E-Commerce |
Modul Zimmerliste
Wann | Event | Parameters | GTM Tag |
---|---|---|---|
Aufruf | virtual_pageview | page : 'vioma VRI: RoomTypeList (vri_id [5])' | vioma IBE - Google Analytics - Page Views |
Aufruf | product_impressions | ecommerce.impressions Objekt [8] | vioma IBE - Google Analytics - E-Commerce |
Details | product_detail | ecommerce.detail Objekt [9] | vioma IBE - Google Analytics - E-Commerce |
Modul Programmliste
Wann | Event | Parameters | GTM Tag |
---|---|---|---|
Aufruf | virtual_pageview | page : 'vioma VRI: ProgramList (vri_id [5])' | vioma IBE - Google Analytics - Page Views |
Aufruf | product_impressions | ecommerce.impressions Objekt [10] | vioma IBE - Google Analytics - E-Commerce |
Details | product_detail | ecommerce.detail Objekt [11] | vioma IBE - Google Analytics - E-Commerce |
Modul Anfrageformular
Wann | Event | Parameters | GTM Tag |
---|---|---|---|
Aufruf | virtual_pageview | page : 'vioma VRI: RequestForm (vri_id [5])' | vioma IBE - Google Analytics - Page Views |
Aufruf | product_impressions | value , currency , transaction_id [12] | vioma IBE - Google Analytics - Event Leads [13] |
Modul Restplatzbörse
Wann | Event | Parameters | GTM Tag |
---|---|---|---|
Aufruf | virtual_pageview | page : 'vioma VRI: RoomPossibilities (vri_id [5])' | vioma IBE - Google Analytics - Page Views |
Google Tag Manager Events nach Tag
Tag | Event | Parameter | Module |
---|---|---|---|
vioma IBE - Google Analytics - Page Views | virtual_pageview | page | Pauschalenliste, Zimmerliste, Programmliste, Anfrageformular, Restplatzbörse |
vioma IBE - Google Analytics - Page Views | virtual_pageview | page step , stepId , stepName [2]) | Buchungsstrecke und Gutscheine |
vioma IBE - Google Analytics - Event Leads | generate_lead | value , currency , transaction_id [12] | Anfrageformular |
vioma IBE - Google Analytics - E-Commerce | product_impressions, product_detail | ecommerce.impressions , ecommerce.detail | Pauschalenliste, Zimmerliste, Programmliste |
vioma IBE - Google Analytics - E-Commerce | checkout, transaction | ecommerce.checkout, ecommerce.purchase | IBE und Gutscheine |
Fußnoten
Betrifft vom User gesteuerte und automatische Step-Wechsel
- Es wird nur "
page"
im zugewiesenen GTM Tag weitergereicht, anbei eine Liste mit möglichen Werten:- Für Buchungen
vioma IBE: Calendar
vioma IBE: Roomtypes
vioma IBE: Programs
vioma IBE: Insurance
vioma IBE: Personal Data
vioma IBE: Summary
vioma IBE: Finish Booking
vioma IBE: Finish Request
- Für Gutscheine
vioma IBE: Gutschein
vioma IBE: Personal Data
vioma IBE: Summary
vioma IBE: Finish Voucher
- Für Buchungen
Beinhaltet alle bis jetzt ausgewählten Produkte in "
products"
und den Step in"actionField"
, z.B.ecommerce: { checkout: { actionField: { step: 4, option: 'Personal Data', action: 'checkout' }, products: [ { id: 'hrt_1234', name: 'hrt_1234', category: 'hrt', variant: 'hpt_123', price: '200' quantity: 1 }, { id: 'hp_1234', name: 'hp_1234', category: 'hp', variant: '', price: '50' quantity: 1 } ] }, currency: 'EUR' }
"ecommerce.purchase"-
Beispiel:// Für Buchungen ecommerce: { purchase: { actionField: { id: 'cst_booking_id:123', affiliation: 'vioma IBE Book', revenue: '250', action: 'purchase' }, products: [ { id: 'hrt_1234', name: 'hrt_1234', category: 'hrt', variant: 'hpt_123', price: '200' quantity: 1 }, { id: 'hp_1234', name: 'hp_1234', category: 'hp', variant: '', price: '50' quantity: 1 } ] }, currency: 'EUR' } // Für Gutscheine ecommerce: { purchase: { actionField: { id: 'cst_booking_id:123', affiliation: 'vioma IBE Vouchers', revenue: '140', action: 'purchase' }, products: [ { id: 'hpa4_1234', name: 'hpa4_1234', category: 'hpa4', variant: '', price: '140' quantity: 1 } ] }, currency: 'EUR' }
Beispiel Pauschalenliste:"
ecommerce.impressions"-ecommerce: { impressions: [ { name: 'Pauschalen Name', id: 'hpa_1234', category: 'hpa', list: 'vioma VRI: PackageList (123)' }, { name: 'Pauschalen Name', id: 'hpa_1234', category: 'hpa', list: 'vioma VRI: PackageList (123)' } ] }
Beispiel Pauschalenliste:"
ecommerce.impressions"-ecommerce: { detail: { actionField: { list: 'vioma VRI: PackageList (123)', action: 'detail' } products: [ { name: 'Pauschalen Name', id: 'hpa_1234', category: 'hpa' } ] } }
Beispiel Zimmerliste:"
ecommerce.impressions"-ecommerce: { impressions: [ { name: 'Zimmer Name', id: 'hrt_1234', category: 'hrt', list: 'vioma VRI: RoomTypeList (123)' }, { name: 'Zimmer Name', id: 'hrt_1234', category: 'hrt', list: 'vioma VRI: RoomTypeList (123)' } ] }
Beispiel Zimmerliste:"
ecommerce.details"-ecommerce: { detail: { actionField: { list: 'vioma VRI: RoomTypeList (123)', action: 'detail' } products: [ { name: 'Zimmer Name', id: 'hrt_1234', category: 'hrt' } ] } }
Beispiel Programmliste:"
ecommerce.impressions"-ecommerce: { impressions: [ { name: 'Programm Name', id: 'hp_1234', category: 'hp', list: 'vioma VRI: ProgramList (123)' }, { name: 'Programm Name', id: 'hp_1234', category: 'hp', list: 'vioma VRI: ProgramList (123)' } ] }
Beispiel Programmliste:"
ecommerce.details"-ecommerce: { detail: { actionField: { list: 'vioma VRI: ProgramList (123)', action: 'detail' } products: [ { name: 'Programm Name', id: 'hp_1234', category: 'hp' } ] } }
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