Google Tag Manager Event nach Integration

Buchungsstrecke und Gutscheine

Wann	Event	Parameters	GTM Tag
Aufruf/Step Wechsel ^[1]	virtual_pageview	`page`, `step`, `stepId`, `stepName` ^[2]	vioma IBE - Google Analytics - Page Views
Änderung	checkout	`ecommerce.checkout` Objekt ^[3]	vioma IBE - Google Analytics - E-Commerce
Abschluss	transaction	`ecommerce.purchase` Objekt ^[4]	vioma IBE - Google Analytics - E-Commerce

Modul Pauschalenliste

Wann	Event	Parameters	GTM Tag
Aufruf	virtual_pageview	`page` : 'vioma VRI: PackageList	vioma IBE - Google Analytics - Page Views
Aufruf	product_impressions	`ecommerce.impressions` Objekt	vioma IBE - Google Analytics - E-Commerce
Details	product_detail	`ecommerce.detail` Objekt	vioma IBE - Google Analytics - E-Commerce

Modul Zimmerliste

Wann	Event	Parameters	GTM Tag
Aufruf	virtual_pageview	`page` : 'vioma VRI: RoomTypeList (vri_id ^[5:1])'	vioma IBE - Google Analytics - Page Views
Aufruf	product_impressions	`ecommerce.impressions` Objekt ^[8]	vioma IBE - Google Analytics - E-Commerce
Details	product_detail	`ecommerce.detail` Objekt ^[9]	vioma IBE - Google Analytics - E-Commerce

Modul Programmliste

Wann	Event	Parameters	GTM Tag
Aufruf	virtual_pageview	`page` : 'vioma VRI: ProgramList (vri_id ^[5:2])'	vioma IBE - Google Analytics - Page Views
Aufruf	product_impressions	`ecommerce.impressions` Objekt ^[10]	vioma IBE - Google Analytics - E-Commerce
Details	product_detail	`ecommerce.detail` Objekt ^[11]	vioma IBE - Google Analytics - E-Commerce

Modul Anfrageformular

Wann	Event	Parameters	GTM Tag
Aufruf	virtual_pageview	`page` : 'vioma VRI: RequestForm (vri_id^[5:3])'	vioma IBE - Google Analytics - Page Views
Aufruf	product_impressions	`value`, `currency`, `transaction_id` ^[12]	vioma IBE - Google Analytics - Event Leads^[13]

Modul Restplatzbörse

Wann	Event	Parameters	GTM Tag
Aufruf	virtual_pageview	`page` : 'vioma VRI: RoomPossibilities (vri_id^[5:4])'	vioma IBE - Google Analytics - Page Views

Google Tag Manager Events nach Tag

Tag	Event	Parameter	Module
vioma IBE - Google Analytics - Page Views	virtual_pageview	`page`	Pauschalenliste, Zimmerliste, Programmliste, Anfrageformular, Restplatzbörse
vioma IBE - Google Analytics - Page Views	virtual_pageview	`page` `step`, `stepId`, `stepName`^[2:1])	Buchungsstrecke und Gutscheine
vioma IBE - Google Analytics - Event Leads	generate_lead	`value`, `currency`, `transaction_id` ^[12:1]	Anfrageformular
vioma IBE - Google Analytics - E-Commerce	product_impressions, product_detail	`ecommerce.impressions`, `ecommerce.detail`	Pauschalenliste, Zimmerliste, Programmliste
vioma IBE - Google Analytics - E-Commerce	checkout, transaction	`ecommerce.checkout, ecommerce.purchase`	IBE und Gutscheine

Fußnoten

Betrifft vom User gesteuerte und Automatische Steps Wechsel
Es wird nur page weitergereicht im zugewiesenen GTM Tag, anbei eine Liste mit möglichen Werten:
- Für Buchungen
  - vioma IBE: Calendar
  - vioma IBE: Roomtypes
  - vioma IBE: Programs
  - vioma IBE: Insurance
  - vioma IBE: Personal Data
  - vioma IBE: Summary
  - vioma IBE: Finish Booking
  - vioma IBE: Finish Request
- Für Gutscheine
  - vioma IBE: Gutschein
  - vioma IBE: Personal Data
  - vioma IBE: Summary
  - vioma IBE: Finish Voucher

Beinhaltet alle bis jetzt ausgewählten Produkte inproductsund den Step inactionField, z.B.

ecommerce: {
  checkout: {
    actionField: {
      step: 4,
      option: 'Personal Data',
      action: 'checkout'
    },
    products: [
      {
        id: 'hrt_1234',
        name: 'hrt_1234',
        category: 'hrt',
        variant: 'hpt_123',
        price: '200'
        quantity: 1
      },
      {
        id: 'hp_1234',
        name: 'hp_1234',
        category: 'hp',
        variant: '',
        price: '50'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}

ecommerce.purchaseBeispiel:

// Für Buchungen
ecommerce: {
  purchase: {
    actionField: {
      id: 'cst_booking_id:123',
      affiliation: 'vioma IBE Book',
      revenue: '250',
      action: 'purchase'
    },
    products: [
      {
        id: 'hrt_1234',
        name: 'hrt_1234',
        category: 'hrt',
        variant: 'hpt_123',
        price: '200'
        quantity: 1
      },
      {
        id: 'hp_1234',
        name: 'hp_1234',
        category: 'hp',
        variant: '',
        price: '50'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}

// Für Gutscheine
ecommerce: {
  purchase: {
    actionField: {
      id: 'cst_booking_id:123',
      affiliation: 'vioma IBE Vouchers',
      revenue: '140',
      action: 'purchase'
    },
    products: [
      {
        id: 'hpa4_1234',
        name: 'hpa4_1234',
        category: 'hpa4',
        variant: '',
        price: '140'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}

vri_id: Integration ID

ecommerce.impressionsBeispiel Pauschalenliste:

ecommerce: {
  impressions: [
    {
      name: 'Pauschalen Name',
      id: 'hpa_1234',
      category: 'hpa',
      list: 'vioma VRI: PackageList (123)'
    },
    {
      name: 'Pauschalen Name',
      id: 'hpa_1234',
      category: 'hpa',
      list: 'vioma VRI: PackageList (123)'
    }
  ]
}

ecommerce.impressionsBeispiel Zimmerliste:

ecommerce: {
  impressions: [
    {
      name: 'Zimmer Name',
      id: 'hrt_1234',
      category: 'hrt',
      list: 'vioma VRI: RoomTypeList (123)'
    },
    {
      name: 'Zimmer Name',
      id: 'hrt_1234',
      category: 'hrt',
      list: 'vioma VRI: RoomTypeList (123)'
    }
  ]
}

ecommerce.detailsBeispiel Zimmerliste:

ecommerce: {
  detail: {
    actionField: {
      list: 'vioma VRI: RoomTypeList (123)',
      action: 'detail'
    }
    products: [
      {
        name: 'Zimmer Name',
        id: 'hrt_1234',
        category: 'hrt'
      }
    ]
  }
}

ecommerce.impressionsBeispiel Programmliste:

ecommerce: {
  impressions: [
    {
      name: 'Programm Name',
      id: 'hp_1234',
      category: 'hp',
      list: 'vioma VRI: ProgramList (123)'
    },
    {
      name: 'Programm Name',
      id: 'hp_1234',
      category: 'hp',
      list: 'vioma VRI: ProgramList (123)'
    }
  ]
}

ecommerce.detailsBeispiel Programmliste:

ecommerce: {
  detail: {
    actionField: {
      list: 'vioma VRI: ProgramList (123)',
      action: 'detail'
    }
    products: [
      {
        name: 'Programm Name',
        id: 'hp_1234',
        category: 'hp'
      }
    ]
  }
}

Vioma Google Tag Manager Events