Google Tag Manager Event nach Modul

Buchungsstrecke und Gutscheine

Wann	Event	Parameters	GTM Tag
Aufruf/Step Wechsel ^[1]	virtual_pageview	`page`, `step`, `stepId`, `stepName` ^[2]	vioma IBE - Google Analytics - Page Views
Änderung	checkout	`ecommerce.checkout` Objekt ^[3]	vioma IBE - Google Analytics - E-Commerce
Abschluss	transaction	`ecommerce.purchase` Objekt ^[4]	vioma IBE - Google Analytics - E-Commerce

Modul Pauschalenliste

Wann	Event	Parameters	GTM Tag
Aufruf	virtual_pageview	`page` : 'vioma VRI: PackageList (vri_id ^[5]'	vioma IBE - Google Analytics - Page Views
Aufruf	product_impressions	`ecommerce.impressions` Objekt ^[6]	vioma IBE - Google Analytics - E-Commerce
Details	product_detail	`ecommerce.detail` Objekt ^[7]	vioma IBE - Google Analytics - E-Commerce

Modul Zimmerliste

Wann	Event	Parameters	GTM Tag
Aufruf	virtual_pageview	`page` : 'vioma VRI: RoomTypeList (vri_id ^[5])'	vioma IBE - Google Analytics - Page Views
Aufruf	product_impressions	`ecommerce.impressions` Objekt ^[8]	vioma IBE - Google Analytics - E-Commerce
Details	product_detail	`ecommerce.detail` Objekt ^[9]	vioma IBE - Google Analytics - E-Commerce

Modul Programmliste

Wann	Event	Parameters	GTM Tag
Aufruf	virtual_pageview	`page` : 'vioma VRI: ProgramList (vri_id ^[5])'	vioma IBE - Google Analytics - Page Views
Aufruf	product_impressions	`ecommerce.impressions` Objekt ^[10]	vioma IBE - Google Analytics - E-Commerce
Details	product_detail	`ecommerce.detail` Objekt ^[11]	vioma IBE - Google Analytics - E-Commerce

Modul Anfrageformular

Wann	Event	Parameters	GTM Tag
Aufruf	virtual_pageview	`page` : 'vioma VRI: RequestForm (vri_id ^[5])'	vioma IBE - Google Analytics - Page Views
Aufruf	product_impressions	`value`, `currency`, `transaction_id` ^[12]	vioma IBE - Google Analytics - Event Leads ^[13]

Modul Restplatzbörse

Wann	Event	Parameters	GTM Tag
Aufruf	virtual_pageview	`page` : 'vioma VRI: RoomPossibilities (vri_id ^[5])'	vioma IBE - Google Analytics - Page Views

Google Tag Manager Events nach Tag

Tag	Event	Parameter	Module
vioma IBE - Google Analytics - Page Views	virtual_pageview	`page`	Pauschalenliste, Zimmerliste, Programmliste, Anfrageformular, Restplatzbörse
vioma IBE - Google Analytics - Page Views	virtual_pageview	`page` `step`, `stepId`, `stepName` ^[2])	Buchungsstrecke und Gutscheine
vioma IBE - Google Analytics - Event Leads	generate_lead	`value`, `currency`, `transaction_id` ^[12]	Anfrageformular
vioma IBE - Google Analytics - E-Commerce	product_impressions, product_detail	`ecommerce.impressions`, `ecommerce.detail`	Pauschalenliste, Zimmerliste, Programmliste
vioma IBE - Google Analytics - E-Commerce	checkout, transaction	`ecommerce.checkout, ecommerce.purchase`	IBE und Gutscheine

Fußnoten

Anchor
fn1
fn1
Betrifft vom User gesteuerte und automatische Step-Wechsel
Anchor
fn2
fn2
Es wird nur "page" im zugewiesenen GTM Tag weitergereicht, anbei eine Liste mit möglichen Werten:
- Für Buchungen
  - vioma IBE: Hotelauswahl
  - vioma IBE: Calendar
  - vioma IBE: Roomtypes
  - vioma IBE: Programs
  - vioma IBE: Insurance
  - vioma IBE: Personal Data
  - vioma IBE: Summary
  - vioma IBE: Finish Booking
  - vioma IBE: Finish Request
- Für Gutscheine
  - vioma IBE: Gutschein
  - vioma IBE: Personal Data
  - vioma IBE: Summary
  - vioma IBE: Finish Voucher

Anchor

	fn3
	fn3

Beinhaltet alle bis jetzt ausgewählten Produkte in "products" und den Step in"actionField", z.B.

Code Block

language	js
theme	Midnight

ecommerce: {
  checkout: {
    actionField: {
      step: 4,
      option: 'Personal Data',
      action: 'checkout'
    },
    products: [
      {
        id: 'hrt_1234',
        name: 'hrt_1234',
        category: 'hrt',
        variant: 'hpt_123',
        price: '200'
        quantity: 1
      },
      {
        id: 'hp_1234',
        name: 'hp_1234',
        category: 'hp',
        variant: '',
        price: '50'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}

Anchor

	fn4
	fn4

"ecommerce.purchase"- Beispiel:

Code Block

language	js
theme	RDark

// Für Buchungen
ecommerce: {
  purchase: {
    actionField: {
      id: 'cst_booking_id:123',
      affiliation: 'vioma IBE Book',
      revenue: '250',
      action: 'purchase'
    },
    products: [
      {
        id: 'hrt_1234',
        name: 'hrt_1234',
        category: 'hrt',
        variant: 'hpt_123',
        price: '200'
        quantity: 1
      },
      {
        id: 'hp_1234',
        name: 'hp_1234',
        category: 'hp',
        variant: '',
        price: '50'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}

// Für Gutscheine
ecommerce: {
  purchase: {
    actionField: {
      id: 'cst_booking_id:123',
      affiliation: 'vioma IBE Vouchers',
      revenue: '140',
      action: 'purchase'
    },
    products: [
      {
        id: 'hpa4_1234',
        name: 'hpa4_1234',
        category: 'hpa4',
        variant: '',
        price: '140'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}

Anchor fn5 fn5vri_id: Integration ID

Anchor

	fn6
	fn6

"ecommerce.impressions"- Beispiel Pauschalenliste:

Code Block

language	js
theme	RDark

ecommerce: {
  impressions: [
    {
      name: 'Pauschalen Name',
      id: 'hpa_1234',
      category: 'hpa',
      list: 'vioma VRI: PackageList (123)'
    },
    {
      name: 'Pauschalen Name',
      id: 'hpa_1234',
      category: 'hpa',
      list: 'vioma VRI: PackageList (123)'
    }
  ]
}

Anchor

	fn7
	fn7

"ecommerce.impressions"- Beispiel Pauschalenliste:

Code Block

language	js
theme	RDark

ecommerce: {
  detail: {
    actionField: {
      list: 'vioma VRI: PackageList (123)',
      action: 'detail'
    }
    products: [
      {
        name: 'Pauschalen Name',
        id: 'hpa_1234',
        category: 'hpa'
      }
    ]
  }
}

Anchor

	fn8
	fn8

"ecommerce.impressions"- Beispiel Zimmerliste:

Code Block

language	js
theme	RDark

ecommerce: {
  impressions: [
    {
      name: 'Zimmer Name',
      id: 'hrt_1234',
      category: 'hrt',
      list: 'vioma VRI: RoomTypeList (123)'
    },
    {
      name: 'Zimmer Name',
      id: 'hrt_1234',
      category: 'hrt',
      list: 'vioma VRI: RoomTypeList (123)'
    }
  ]
}

Anchor

	fn9
	fn9

"ecommerce.details"-Beispiel Zimmerliste:

Code Block

language	js
theme	RDark

ecommerce: {
  detail: {
    actionField: {
      list: 'vioma VRI: RoomTypeList (123)',
      action: 'detail'
    }
    products: [
      {
        name: 'Zimmer Name',
        id: 'hrt_1234',
        category: 'hrt'
      }
    ]
  }
}

Anchor

	fn10
	fn10

"ecommerce.impressions"- Beispiel Programmliste:

Code Block

language	js
theme	RDark

ecommerce: {
  impressions: [
    {
      name: 'Programm Name',
      id: 'hp_1234',
      category: 'hp',
      list: 'vioma VRI: ProgramList (123)'
    },
    {
      name: 'Programm Name',
      id: 'hp_1234',
      category: 'hp',
      list: 'vioma VRI: ProgramList (123)'
    }
  ]
}

Anchor

	fn11
	fn11

"ecommerce.details"- Beispiel Programmliste:

Code Block

language	js
theme	RDark

ecommerce: {
  detail: {
    actionField: {
      list: 'vioma VRI: ProgramList (123)',
      action: 'detail'
    }
    products: [
      {
        name: 'Programm Name',
        id: 'hp_1234',
        category: 'hp'
      }
    ]
  }
}

Anchor fn12 fn12"transaction_id" : Zugewiesene Clearingstation ID der gespeicherten Anfrage.
Anchor fn13 fn13Die übergebenen Parameter können im GTM-Tag angepasst werden.

Inhalt

Table of Contents

exclude	Inhalt

Versions Compared

Old Version 28

New Version Current

Key

Google Tag Manager Event nach Modul

Buchungsstrecke und Gutscheine

Modul Pauschalenliste

Modul Zimmerliste

Modul Programmliste

Modul Anfrageformular

Modul Restplatzbörse

Google Tag Manager Events nach Tag

Fußnoten

Inhalt

Page Comparison

Versions Compared

Old Version 28

New Version Current

Key

Google Tag Manager Event nach Modul

Buchungsstrecke und Gutscheine

Modul Pauschalenliste

Modul Zimmerliste

Modul Programmliste

Modul Anfrageformular

Modul Restplatzbörse

Google Tag Manager Events nach Tag

Fußnoten

Inhalt