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Google Tag Manager Event nach Integration

Buchungsstrecke und Gutscheine

WannEventParametersGTM Tag
Aufruf/Step Wechsel [1]virtual_pageviewpage, step, stepId, stepNamevioma IBE - Google Analytics - Page Views
Änderungcheckoutecommerce.checkout Objektvioma IBE - Google Analytics - E-Commerce
Abschlusstransactionecommerce.purchase Objektvioma IBE - Google Analytics - E-Commerce


Modul Pauschalenliste

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: PackageListvioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsecommerce.impressions Objektvioma IBE - Google Analytics - E-Commerce
Detailsproduct_detailecommerce.detail Objekt vioma IBE - Google Analytics - E-Commerce


Modul Zimmerliste

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: RoomTypeList (vri_id [5:1] )'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsecommerce.impressions Objekt [8]vioma IBE - Google Analytics - E-Commerce
Detailsproduct_detailecommerce.detail Objekt [9]vioma IBE - Google Analytics - E-Commerce


Modul Programmliste

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: ProgramList (vri_id [5:2] )'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsecommerce.impressions Objekt [10]vioma IBE - Google Analytics - E-Commerce
Detailsproduct_detailecommerce.detail Objekt [11]vioma IBE - Google Analytics - E-Commerce


Modul Anfrageformular

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: RequestForm (vri_id[5:3])'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsvalue, currency, transaction_id [12]vioma IBE - Google Analytics - Event Leads[13]


Modul Restplatzbörse

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: RoomPossibilities (vri_id[5:4])'vioma IBE - Google Analytics - Page Views


Google Tag Manager Events nach Tag


TagEventParameterModule
vioma IBE - Google Analytics - Page Viewsvirtual_pageviewpagePauschalenliste, Zimmerliste, Programmliste, Anfrageformular, Restplatzbörse
vioma IBE - Google Analytics - Page Viewsvirtual_pageviewpage step, stepId, stepName[2:1])Buchungsstrecke und Gutscheine
vioma IBE - Google Analytics - Event Leadsgenerate_leadvalue, currency, transaction_id [12:1]Anfrageformular
vioma IBE - Google Analytics - E-Commerceproduct_impressions, product_detailecommerce.impressions, ecommerce.detailPauschalenliste, Zimmerliste, Programmliste
vioma IBE - Google Analytics - E-Commercecheckout, transactionecommerce.checkout, ecommerce.purchaseIBE und Gutscheine



  1. Anchor
    fn1
    fn1
    Betrifft vom User gesteuerte und Automatische Steps Wechsel

  2. Anchor
    fn2
    fn2
    Es wird nur     page weitergereicht im zugewiesenen GTM Tag, anbei eine Liste mit möglichen Werten:
    • Für Buchungen
      • vioma IBE: Calendar
      • vioma IBE: Roomtypes
      • vioma IBE: Programs
      • vioma IBE: Insurance
      • vioma IBE: Personal Data
      • vioma IBE: Summary
      • vioma IBE: Finish Booking
      • vioma IBE: Finish Request
    • Für Gutscheine
      • vioma IBE: Gutschein
      • vioma IBE: Personal Data
      • vioma IBE: Summary
      • vioma IBE: Finish Voucher

  3. Beinhaltet alle bis jetzt ausgewählten Produkte inproductsund den Step inactionField, z.B.

    Code Block
    languagejs
    themeMidnight
    ecommerce: {
  checkout: {
    actionField: {
      step: 4,
      option: 'Personal Data',
      action: 'checkout'
    },
    products: [
      {
        id: 'hrt_1234',
        name: 'hrt_1234',
        category: 'hrt',
        variant: 'hpt_123',
        price: '200'
        quantity: 1
      },
      {
        id: 'hp_1234',
        name: 'hp_1234',
        category: 'hp',
        variant: '',
        price: '50'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}


  4. ecommerce.purchaseBeispiel:

    Code Block
    languagejs
    themeRDark
    // Für Buchungen
ecommerce: {
  purchase: {
    actionField: {
      id: 'cst_booking_id:123',
      affiliation: 'vioma IBE Book',
      revenue: '250',
      action: 'purchase'
    },
    products: [
      {
        id: 'hrt_1234',
        name: 'hrt_1234',
        category: 'hrt',
        variant: 'hpt_123',
        price: '200'
        quantity: 1
      },
      {
        id: 'hp_1234',
        name: 'hp_1234',
        category: 'hp',
        variant: '',
        price: '50'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}

// Für Gutscheine
ecommerce: {
  purchase: {
    actionField: {
      id: 'cst_booking_id:123',
      affiliation: 'vioma IBE Vouchers',
      revenue: '140',
      action: 'purchase'
    },
    products: [
      {
        id: 'hpa4_1234',
        name: 'hpa4_1234',
        category: 'hpa4',
        variant: '',
        price: '140'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}


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