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Google Tag Manager Event nach Modul

Buchungsstrecke und Gutscheine

WannEventParametersGTM Tag
Aufruf/Step Wechsel [1]virtual_pageviewpage, step, stepId, stepName [2]vioma IBE - Google Analytics - Page Views
Änderungcheckoutecommerce.checkout Objekt [3]vioma IBE - Google Analytics - E-Commerce
Abschlusstransactionecommerce.purchase Objekt [4]vioma IBE - Google Analytics - E-Commerce


Modul Pauschalenliste

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: PackageList (vri_id [5] 'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsecommerce.impressions Objekt [6]vioma IBE - Google Analytics - E-Commerce
Detailsproduct_detailecommerce.detail Objekt [7]vioma IBE - Google Analytics - E-Commerce


Modul Zimmerliste

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: RoomTypeList (vri_id [5])'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsecommerce.impressions Objekt [8]vioma IBE - Google Analytics - E-Commerce
Detailsproduct_detailecommerce.detail Objekt [9]vioma IBE - Google Analytics - E-Commerce


Modul Programmliste

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: ProgramList (vri_id [5])'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsecommerce.impressions Objekt [10]vioma IBE - Google Analytics - E-Commerce
Detailsproduct_detailecommerce.detail Objekt [11]vioma IBE - Google Analytics - E-Commerce


Modul Anfrageformular

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: RequestForm (vri_id [5])'vioma IBE - Google Analytics - Page Views
Aufrufproduct_impressionsvalue, currency, transaction_id [12]vioma IBE - Google Analytics - Event Leads [13]


Modul Restplatzbörse

WannEventParametersGTM Tag
Aufrufvirtual_pageviewpage : 'vioma VRI: RoomPossibilities (vri_id [5])'vioma IBE - Google Analytics - Page Views


Google Tag Manager Events nach Tag


TagEventParameterModule
vioma IBE - Google Analytics - Page Viewsvirtual_pageviewpagePauschalenliste, Zimmerliste, Programmliste, Anfrageformular, Restplatzbörse
vioma IBE - Google Analytics - Page Viewsvirtual_pageviewpage step, stepId, stepName [2])Buchungsstrecke und Gutscheine
vioma IBE - Google Analytics - Event Leadsgenerate_leadvalue, currency, transaction_id [12]Anfrageformular
vioma IBE - Google Analytics - E-Commerceproduct_impressions, product_detailecommerce.impressions, ecommerce.detailPauschalenliste, Zimmerliste, Programmliste
vioma IBE - Google Analytics - E-Commercecheckout, transactionecommerce.checkout, ecommerce.purchaseIBE und Gutscheine



Fußnoten

  1. Anchor
    fn1
    fn1
    Betrifft vom User gesteuerte und Automatische Steps Wechsel

  2. Anchor
    fn2
    fn2
    Es wird nur     page weitergereicht im zugewiesenen GTM Tag, anbei eine Liste mit möglichen Werten:
    • Für Buchungen
      • vioma IBE: Calendar
      • vioma IBE: Roomtypes
      • vioma IBE: Programs
      • vioma IBE: Insurance
      • vioma IBE: Personal Data
      • vioma IBE: Summary
      • vioma IBE: Finish Booking
      • vioma IBE: Finish Request
    • Für Gutscheine
      • vioma IBE: Gutschein
      • vioma IBE: Personal Data
      • vioma IBE: Summary
      • vioma IBE: Finish Voucher


  3. Anchor
    fn3
    fn3
    Beinhaltet alle bis jetzt ausgewählten Produkte inproductsund den Step inactionField, z.B.

    Code Block
    languagejs
    themeMidnight
    ecommerce: {
  checkout: {
    actionField: {
      step: 4,
      option: 'Personal Data',
      action: 'checkout'
    },
    products: [
      {
        id: 'hrt_1234',
        name: 'hrt_1234',
        category: 'hrt',
        variant: 'hpt_123',
        price: '200'
        quantity: 1
      },
      {
        id: 'hp_1234',
        name: 'hp_1234',
        category: 'hp',
        variant: '',
        price: '50'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}



  4. Anchor
    fn4
    fn4
    ecommerce.purchaseBeispiel:

    Code Block
    languagejs
    themeRDark
    // Für Buchungen
ecommerce: {
  purchase: {
    actionField: {
      id: 'cst_booking_id:123',
      affiliation: 'vioma IBE Book',
      revenue: '250',
      action: 'purchase'
    },
    products: [
      {
        id: 'hrt_1234',
        name: 'hrt_1234',
        category: 'hrt',
        variant: 'hpt_123',
        price: '200'
        quantity: 1
      },
      {
        id: 'hp_1234',
        name: 'hp_1234',
        category: 'hp',
        variant: '',
        price: '50'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}

// Für Gutscheine
ecommerce: {
  purchase: {
    actionField: {
      id: 'cst_booking_id:123',
      affiliation: 'vioma IBE Vouchers',
      revenue: '140',
      action: 'purchase'
    },
    products: [
      {
        id: 'hpa4_1234',
        name: 'hpa4_1234',
        category: 'hpa4',
        variant: '',
        price: '140'
        quantity: 1
      }
    ]
  },
  currency: 'EUR'
}



  5. Anchor
    fn5
    fn5
    vri_id    : Integration ID

  6. Anchor
    fn6
    fn6
    ecommerce.impressionsBeispiel Pauschalenliste:

    Code Block
    languagejs
    themeRDark
    ecommerce: {
  impressions: [
    {
      name: 'Pauschalen Name',
      id: 'hpa_1234',
      category: 'hpa',
      list: 'vioma VRI: PackageList (123)'
    },
    {
      name: 'Pauschalen Name',
      id: 'hpa_1234',
      category: 'hpa',
      list: 'vioma VRI: PackageList (123)'
    }
  ]
}


  7. Anchor
    fn7
    fn7
    ecommerce.impressionsBeispiel Pauschalenliste:

    Code Block
    languagejs
    themeRDark
    ecommerce: {
  detail: {
    actionField: {
      list: 'vioma VRI: PackageList (123)',
      action: 'detail'
    }
    products: [
      {
        name: 'Pauschalen Name',
        id: 'hpa_1234',
        category: 'hpa'
      }
    ]
  }
}


  8. Anchor
    fn8
    fn8
    ecommerce.impressionsBeispiel Zimmerliste:

    Code Block
    languagejs
    themeRDark
    ecommerce: {
  impressions: [
    {
      name: 'Zimmer Name',
      id: 'hrt_1234',
      category: 'hrt',
      list: 'vioma VRI: RoomTypeList (123)'
    },
    {
      name: 'Zimmer Name',
      id: 'hrt_1234',
      category: 'hrt',
      list: 'vioma VRI: RoomTypeList (123)'
    }
  ]
}


  9. Anchor
    fn9
    fn9
    ecommerce.detailsBeispiel Zimmerliste:

    Code Block
    languagejs
    themeRDark
    ecommerce: {
  detail: {
    actionField: {
      list: 'vioma VRI: RoomTypeList (123)',
      action: 'detail'
    }
    products: [
      {
        name: 'Zimmer Name',
        id: 'hrt_1234',
        category: 'hrt'
      }
    ]
  }
}


  10. Anchor
    fn10
    fn10
    ecommerce.impressionsBeispiel Programmliste:

    Code Block
    languagejs
    themeRDark
    ecommerce: {
  impressions: [
    {
      name: 'Programm Name',
      id: 'hp_1234',
      category: 'hp',
      list: 'vioma VRI: ProgramList (123)'
    },
    {
      name: 'Programm Name',
      id: 'hp_1234',
      category: 'hp',
      list: 'vioma VRI: ProgramList (123)'
    }
  ]
}


  11. Anchor
    fn11
    fn11
    ecommerce.detailsBeispiel Programmliste:

    Code Block
    languagejs
    themeRDark
    ecommerce: {
  detail: {
    actionField: {
      list: 'vioma VRI: ProgramList (123)',
      action: 'detail'
    }
    products: [
      {
        name: 'Programm Name',
        id: 'hp_1234',
        category: 'hp'
      }
    ]
  }
}


Inhalt

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